Work smarter, not harder. Systems can help you 10x your time within your own business and allow you the freedom to explore new areas of life and business. This episode features Bryan Orr, owner of a FL based HVAC company which he runs using systems, that allows him to be an entrepreneur and not just a business owner.
- Bryan’s background
- Being very active on social media and having great online presence
- About Bryan’s HVAC company
- Bryan’s marketing strategies
- Google AdWords and how powerful it is
- What should offline business owners do first to get online?
- Having a facebook business page vs having a website
- The systems used to manage all aspects of business and where someone can start out if they have no systems in place yet
- Quickbooks vs Freshbooks
- Other tools and resources Bryan can recommend
- About Mantastic Voyage
- Passive income in business
Websites Mentioned/Where You Can Find Today’s Guest:
- Mantastic Voyage Podcast
- WOW Small Busines
[Bryan Orr] People wanna think of an hourly rate in terms of the time that you start working on my air conditioner to the time that you stopped working on my air conditioner. But what we found is that, that time is only about a third of the total time that has to be spent on that job because you have drive up time, you have the paper work time, you have waiting for the next call time.
Welcome to Smart Tradesmen, the show dedicated to bringing entrepreneurship into small business. Whether you are a seasoned business owner or just starting out, it is our mission to help you design a business that works for you—and not the other way around. Now, here’s your host: Daniel Eric Bowling.
[Daniel Bowling] Hi, thank you for joining me for another episode of Smart Tradesmen. I believe this is gonna be episode number 11 and I happen to be drinking a Blue Moon while I’m recording this intro. It really just hit me that…probably sounds, like, I’m an alcoholic. But more importantly, the beer selection is getting better as I go. For those of you that reached out to me and told me that I needed to be drinking something a little bit better than Miller Lite as I was in the first episode, maybe Blue Moon is just a little better. Maybe those of you….and I’m talking to Jody in particular, I don’t wanna let you down. So, I’ll keep working on getting my beer selection up just so that you can keep listening and hearing what I happen to be drinking these days.
I wanna take a second and thank everybody that has left a rating review and also has been listening to the show. The feedback that I’ve received so far for the Smart Tradesmen podcast has been very touching. I wasn’t sure what to expect when I was starting this but the really deep connections that are coming out of this already, are making me very thankful that I decided to move forward with this. People, like Steve Terry who has the page called Lets Talk Upholstery. People, like, him are reaching to me and letting me know that they have similar passions and that they’re working towards similar goals. And some of them are even working specifically towards furthering their industry, such as Steve and upholstery, which upholstery is something that’s dear to my heart. It’s these connections that I’m making so early in this that is gonna keep me going. So, if you like what you hear, then, reach out to me, I’m really, really enjoying the connections that have been made so far. And I have a confession to make I know the sound quality has not been great in some of these first episodes but I’ve learned so much. My favorite quote so far and that I wanna pass on to you is, progress is better than perfection. If I didn’t just start going and figuring it out, then, I wouldn’t have learned what I know now. That being said, I don’t wanna throw away some of these early episodes or these early interviews. So, bear with me like, today’s episode. Sound quality, not so great. In fact, I was actually fortunate enough that my guest recorded the interview on his end as well, and was able to send it over to me. Otherwise, you wouldn’t be hearing all the great insights that you’re gonna hear today. So, I wanna thank him so much for being able to just help me in this area while I’m still…I’m new, I don’t know what to do…as Jody would say.
So, just so you know what I had to go through to get this audio from him. He’s not ever gonna let me live down the fact that…he claims that he did most of the work for this episode. But that’s alright. It’s true…I couldn’t have done it without him. And since recording this episode, I actually had the good fortune of meeting him in person. We’re both at the Podcast Movement, Fort Worth, Texas, just a week or so ago. And that’s why I held off on getting this episode out because I wanted to make sure that we were still friends after meeting in person and we hit it off well. Things are still going good between us. I thought it would be okay to go ahead and send this episode on to you. So, I hope you enjoy the conversation and I’ll see you after the interview.
Joining me today is a guest that has a lot going on. He owns a large HVAC company in Florida. He’s a podcaster, a loving husband, father to almost as many kids as he has fingers. And if you follow him online, you would know that he is the funniest person that he knows. Welcome to the show Bryan Orr.
[Bryan Orr] Hey, thanks for having me today. Great being here, great being here.
[Daniel Bowling] I have one question for you and then, we can just wrap up this podcast. Do you still wear your robe?
[Bryan Orr] You know, I was actually just gonna post about that today. It’s really a disappointing story. I mean my robe sits there on the hook, on my closet door, just looking at me, longing to caress my delightful man body. And no, I have not been wearing my robe. It’s summer in Florida. I mean, are you kidding me? It’s, like, 1,000 degrees outside…a million percent humidity. I’m not wearing a robe right now but…but my robe will get to meet my delightful self again in the winter
[Daniel Bowling] I can’t believe as smart as you are, you don’t have a summer robe.
[Bryan Orr] I don’t even know what that is. Is that a thing? A summer robe?
[Daniel Bowling] I made it up but I mean, I can imagine there has to be a demand for it.
[Bryan Orr] Yeah I mean, I could…hey, maybe, I can invent, like, a cooling robe, like a self-contained air conditioning unit embedded into it. That’s…that might be, kinda, cool. Get it?…kind a cool? See what I did there?
[Daniel Bowling] I get the joke. It took me a second but…
[Bryan Orr] Uhum
[Daniel Bowling] …you know, those towels that they have that you put on your neck that you can buy at Lowes…the cooling towels
[Bryan Orr] Yeah
[Daniel Bowling] Complete robe out of that
[Bryan Orr] I don’t wanna get all thermodynamic on you in your podcast but those don’t work in Florida. Because when you have really high relative humidity, those things rely on evaporation. So…yeah…it’s not gonna work. Like, you can be soaking wet in Florida and you’re still just, like, melting because nothing evaporates.
[Daniel Bowling] Move to Columbia, South Carolina and they call this the armpit of South Carolina. So, they have a lot of humidity here
[Bryan Orr] Uhum I’ve been there. It’s a great…it’s a lovely place, lovely place. I think I spent some time at Holiday Inn there once.
[Daniel Bowling] Was it Holiday Inn Express?
[Bryan Orr] Yeah, maybe. Maybe that was before there was such a thing as Holiday Inn Express. It’s a long story, back in [inaudible]. I won’t go into it.
[Daniel Bowling] (Laugh) I’ve seen the commercial. So, that’s why you’re so smart.
[Bryan Orr] What commercials?
[Daniel Bowling] You don’t know the Holiday Inn…? I stayed at Holiday Inn Express and they have a stuff claiming to be an expert.
[Bryan Orr] Oh, I got you. No, I don’t know that. I don’t really watch television. I have eight kids. So, you know what I spend my time doing. Sorry, is that rude?
[Daniel Bowling] I was…
[Bryan Orr] This is a family show, isn’t it?
[Daniel Bowling] Well, I won’t exactly call it that now
[Bryan Orr] Okay
[Daniel Bowling] You’re a family man. So, I have you on.
[Bryan Orr] Okay, good.
[Daniel Bowling] So, you have eight kids. I was gonna ask how many they’re now these days?
[Bryan Orr] Yea, last time I counted.
[Daniel Bowling] They keep multiplying.
[Bryan Orr] Yea, well my…my wife just keeps sneaking up on me. It’s like, oh, hey, another baby. You can’t work today. I said, honey, I’m busy, I’m a busy man. I can’t be in the hospital all the time with you having babies right and left. This is ridiculous.
[Daniel Bowling] That’s not man work
[Bryan Orr] Yeah, this is crazy
[Daniel Bowling] Leave the birthing to the ladies
[Bryan Orr] Yeah, absolutely. I like it back in the olden times. You know, it just…you should wait in the waiting room and it just happens, you know? Now, you’re just supposed to be in there and all that. It’s just messy and there’s yelling, and I’m tired, I’m gonna go to do the whole [inaudible]. But yea, I have eight kids, yea and I’m very thrilled to have eight kids. I…people really…this is funny…because I gave a talk…they call it now. They use to call it speech but nowadays they call it talk at Podcast Florida. And I was making fun of my wife the whole time. And some lady came up to her afterwards because she was there and she was, like, is he like this all the time? I don’t…I don’t think I can accept that if my husband was, like, that. And she’s, like, yeah, because let the truth be told. She actually owns my life and I do whatever she says and I’m totally happy to do it. And she’s, like, the best woman in the whole world. So, you know, I can afford to make a few jokes here and there.
[Daniel Bowling] With eight kids and a business and an online presence and everything you have going on, you have to have a sense of humor.
[Bryan Orr] Online presence? Where? I want presents.
[Daniel Bowling] You’re definitely…
[Bryan Orr] I want some online presence
[Daniel Bowling] …and on the…very active on social media
[Bryan Orr] Uhm…yeah…it’s just because…Anyway, I just like to waste time. I don’t have anything…I don’t have anything actually important thing to do. So, I just post on Facebook about robes and things, like, that. That’s what I spend my time doing.
[Daniel Bowling] I guess we should have explained the…where the robe came from. But for months, every post was robetastic or something to do with a robe.
[Bryan Orr] Yeah. Well, I just…I have a good robe. My wife bought me a robe for my birthday, Christmas or something…I don’t know what it was. But it was…I didn’t think I was gonna be a robe man myself but I ended up just really…it just became a cornerstone of my life. You know, it’s a big deal to me. I just have to share it. I’m about sharing with other people. Sharing my life, sharing my story, my passions.
[Daniel Bowling] I really appreciate you opening to us about your robe
[Bryan Orr] You’re welcome Daniel. Anything for you my friend
[Daniel Bowling] Well, in that case, then, answer a few questions for me
[Bryan Orr] Sure, go right ahead. I’ll try to be serious from now on.
[Daniel Bowling] Yeah, right. We’ll see how well that works out. You own a…I would call it a large HVAC company…H-V-A-C. For those who don’t know what HVAC stands for…?
[Bryan Orr] Heating, ventilating and air conditioning
[Daniel Bowling] Yeah…in Florida which is…I would assume a great place to be working on air conditioners
[Bryan Orr] Yeah, yeah. It’s great from the standpoint that, that there’s a lot of demand. It’s challenging from the standpoint of…in most places when you go to the A’s and you go to the Attorneys in the phone book. And I just made a phone book reference. Like, nobody has a phone book anymore. But if you remember back in my day when there used to be a phone book, you’ll go and you see Attorneys and there’ll be, like, 50,000 pages of Attorneys. Well, in Florida, the Air Conditioning section, like, if you Google Air Conditioning Contractor and you get, like, a 40 zillion results. That’s what it’s like. So, it’s a very…there’s high demand but there’s also ridiculous amounts of competition
[Daniel Bowling] You’ve been in that for 10 years now…you were just telling me offline…and it’s starting to go pretty well.
[Bryan Orr] Yeah, yeah. I mean, I finally gotten off the street. So, that’s good. I mean, it’s actually starting to go really well. It’s challenging. In the service business is, by their very nature, are challenging because you’re having to serve…and I shall say in most service businesses…you’re having to serve relatively large quantity of people in order to scale the business, in order to be able to hire and have the administration that you need and be able to build processes. And so, there’s this definite dip that you have go through. When you’re a one man show, it’s fairly easy because you just go take care of your friends and they pay you, and life is good. But when you start to scale, you need to build processes and have office management, and people answering the phone, and all that, it’s difficult to overcome the overhead that you have there. So, we finally got into the place that really in all aspects of our business were actually finally profitable, which is really great. So…yeah, I was just telling you…just talking before we got on the call that I just got my quarterly…second quarter report for this year and we actually did really well. So, I started hyperventilating and…yes, it’s kinda embarrassing.
[Daniel Bowling] Well, I was just talking to a good friend of mine named Clay Lamb. And he has a company…he has a chimney company and he helped me define the difference between what I do as a service person, being I work in a shop, all the works brought to me. And then, it sounds, like, you’re…what you do with your similar business model to his is an outbound service truck. So, does your business directly relate to how many trucks you have out in the field?
[Bryan Orr] Yeah, most people don’t bring their houses and their home air conditioners to me. We’ve just found that to be difficult. The shipping was just astronomical. But yeah, that’s how it works. So, you…you’re dealing with a lot…that are just extreme amounts of expenses that you don’t…they’re very difficult to account for. So, for example, if you’re talking hourly rates in an outbound service business. People wanna think of an hourly rate in terms of the time that you start working on my air conditioner to the time that you stopped working on my air conditioner. But what we found is that, that time is only about a third of the total time that has to be spent on that job.Because you have the drive up time, you have the paper work time, you have waiting for the next call time. Everything that goes into that is extremely expensive because you’re paying someone to do all that as well as all the administration that it takes to do all the back end stuff. In our business, we have a lot of warranty. We have to do warranty claims and parts, and locating parts and ordering them, and…there’s just a lot of expenses that are very difficult. Even when you think you have a handle on it until you start to track all of that stuff really granularly to understand on a very detail basis, you’re always thinking you’re making money. And then, at the end of the year, when you see no money in your account, it’s kind of a bummer. So, in the outbound service industry, it’s worse than…than somewhere where they’re coming to you and it’s maybe a little easier to account for all that time.
[Daniel Bowling] This may be a very personal question but how many outbound trucks do you have?
[Bryan Orr] Aaah…okay…so, we’re a composite company. So, we’re construction, electrical and HVAC company. And in the HVAC business, we do both residential, commercial. And then, also, I said both, which means two…what we actually do, three main segments…we do…Residential, commercial, we also do pool heating, which is a pretty significant part of our business, being that we’re in the Mickey Mouse’s backdoor and a lot of people come here for vacations. And when they do…and they rent vacation homes, they want pool heat. So, on just on the service side of the business, if you’re not counting construction, we currently have 13 trucks on the road. But that’s a total of…I think, the last time I counted, it was 39 employees…the total throughout the company, including construction and administration.
[Daniel Bowling] That sounds, like, a pretty substantial business to manage. How do you try to do that and juggle…try to have a podcast and be a family man?
[Bryan Orr] Well, I tried juggling and I was really, really bad at it. The one ball was easy but when you start to try to get two and three in the air, that wasn’t funny. So, what I found is you just have to be supported by great people. If you start in the first baby steps in your business and you make some bad decisions earlier on with who you bring on to support you, then, it just snowballs. And I was really blessed to have this incredible family structure around me of people who have really great work ethic and care about the right things. And so, I kinda have this automatic workforce. And then, a lot of yelling, you know, you just yell at people and you threaten them, and they great work. So, that’s my…that’s my technique.
[Daniel Bowling] Business tip number one is yelling
[Bryan Orr] Uhum. Yea, yelling. It works great with raising kids as well. Actually, it’s that…we’re playing the opposite scheme kids. No, I mean, it’s respecting people. You bring in people who have the aptitude and the skills to do what it is that you need done. And then, you really respect them to that entire process. You manage and you lead but you have to bring people who you do respect, can respect and are actively letting them know how much you respect them. And then, that allows them to be empowered to do what they do best. And so, I’m not a micro manager. I let people do things their own ways as long as they’re accomplishing the goals that we’ve set forth, which is fantastic customer service. Customer service to the extent that our customers are thrilled to do business with us. And once you kinda have that in place and you’re making profit, everything else kinda falls into place.
[Daniel Bowling] Where does your work come from? What would you call your marketing strategy?
[Bryan Orr] It’s defacto, which means it just happened. And so, when we started the business in 2005, I was kind of a composite AC technician/nerdy technology guy. So, I built our first website and I just really leaned in into the web right from the very beginning. So, the web has always been the corner of our business. You know, I was doing Google AdWords back in 2005, when it was really easy to compete. And to this day, we use social media, we use, you know, things, like, Google AdWords and SEO…On-Page SEO. So, we optimize our website content marketing. So, a lot of blog posts. Our YouTube channel gets, like, 30,000 hits a month. We share a lot of videos that show, like, how tos…how to clean your drain line, what to look for, how we do maintenance, how we do an AC installation. So, we get a lot of traffic there, which builds a lot of trust. And, yeah…I mean…and then, word of mouth. You know, once you go out and you serve someone really well and you give them that wow experience, and then, you just keep following up with them, and reminding them how important they are to you, reminding them how important their referrals are to you, and it just builds form there. So, the corner has been the web. I’ve tried a lot of other things to get customers and they all sucks. You know, putting up billboards, doing newspaper ads, doing radio ads, doing TV ads…all of that stuff is proven to be a bad investment when I’ve done it, just leaning to my strengths, the things I know how to do. That, which is the web. And then, also, just making sure that we’re really, really leaning into our customer satisfaction.
[Daniel Bowling] Google AdWords has been kinda a recurring theme. Do you think that it’s very powerful to use…worth trying out?
[Bryan Orr] Well…Okay, here’s the thing. Yes, it is very powerful to use but you have to know that you’re making money. And so, if you’re not…if you don’t know whether or not you’re making money, do not use Google AdWords for anything because that’s just gonna add to it. So, if you get more work that’s unprofitable, then, you’re going to lose more money doing more of it. You can spend as much on advertising as you can afford to spend. And so, if you’re not making money, you can afford to spend zero on advertising. So, make sure you’re making money. And if you don’t know that, then, make sure that you do know that. And once you know that, then, you know how much you can spend and then, spend it. It works great because now, you’re just filling the top of a funnel with AdWords. The great thing with AdWords in Facebook ads, which I use a lot…I spend a lot of money on both of those things…is that you can target specifically who you wanna target, in specific geographies that you wanna target. And for a small business or a trades business, that’s critical to be able to reach the people that you wanna reach. The downside is, is that it could be really expensive if you don’t know what you’re doing. And if you’re spending more getting a lead, then, that lead benefits your business, then, the profit that you make on that lead…well, then, that’s obviously a very, very bad idea. So, until you have a really good grasp on your business model, you know who your customer is, you know what your customer wants to hear, I would spend exactly zero on any of that type of marketing.
[Daniel Bowling] You may be light years ahead of some who are just starting out. For those of us that don’t understand what you’re even talking about, we may not even have a website or it’s very outdated, what would be our first areas that we should focus on, on our…for online efforts when it comes to our offline business?
[Bryan Orr] Okay, here’s what I would say. And it depends on where you’re at. You know, if you’re the kind of person who have some money in the bank and you’ve planned your business really well, well, then, build a relationship with someone who is really good at marketing and sales. You know, it’s just that simple. If you don’t have that kind of a budget, you’re one person show, you’re out there, you maybe don’t have money in the bank, well, then, you’re gonna have to get good at stuff that you don’t want to get good at. And on many cases, you have to shotgun before you can laser, which means that you have to learn a lot of things that you don’t wanna do, get good at skills which you don’t feel, like, getting good at in order to finally get to a place where you’ve earned the right to then delegate those things. So, if you don’t have the money in the bank, well, then, you’re gonna need to learn how to spin yourself up a decent website and learn a little bit about social media. And you just gonna have to do that stuff at two in the morning, when you’re already exhausted. And that’s what you’re gonna have to do in order to grow your business. I’m sorry. But if you have some in the bank and you know your business model real well and you’re a little bit established, well, then, get in touch with someone who is really great at marketing and sales. Not some bozo, who, you know, contacts you via email, you know, pitching you but somebody who you have or can build a relationship with, you know, preferably locally, who can sit down and meet with you, find your needs and help you do what you need to do. I don’t know. Does that answer your question? It’s kinda two different answers, just depending on where you’re at.
[Daniel Bowling] No, I think it is a great answer. And then, knowing my targeted listeners so well because I was there…as far as having your own website…I mean, there’s many of us that will say, well, I have a Facebook business page, is that an appropriate way to go about it?
[Bryan Orr] It’s not bad to have a Facebook business page but you’re building on Facebook’s land. And Facebook is becoming increasingly difficult to work with. So, I agree…build a Facebook business page…I’m proud of you but you need a website too. So, you can go to…if you really wanna make a time investment and you wanna do something that’s gonna help you build your business overtime, go to Bluehost and build a WordPress site. If you’re not comfortable doing that, which most people aren’t, then, use something, like, Squarespace and spin up a website. If you can’t go on Squarespace and use their tools in order to build yourself a website that’s functional for what you wanna do, I don’t know what to say. I would say that don’t do…you’re making excuses. That’s what I would say because…unless you have, like, real disabilities in your ability to use technology. But a lot of people say they’re doing this because they never tried. You can go in and create a Squarespace site. I’m not saying I love Squarespace’s platform but it’s an easy way to get a website up. And you can go get it up and, you know, for someone who is even a total newbie, you can probably get it up in three or four hours. And then, you can start to share your personality with your customers, which is what you need to do. If you’re just doing boiler plate copy that everybody else does, well, okay. You know, you’re not gonna set yourself apart at all unless the type of business that you have is so totally unique that you have no competition
[Daniel Bowling] Couldn’t agree more. Lets move on to the next subject. Lets talk systems. What kind of systems you have in place in your business to help you manage all these different aspects?
[Bryan Orr] Well, okay. I’ve thought about systems from the very beginning. I’ve pushed systems on my business even too early, meaning I pushed systems on the business even when it didn’t make sense to have a system for something. It’s, like, there’s of us. Why do we need a system for this, you know? So, I’ve always thought about systems. So, I’ve had systems for pretty much everything from a system for hiring, making sure that when you’re hiring someone, you’re using…you’re actually giving them a written proposal that has a job description on it. So that, you’re clear on exactly what they’re getting, what to expect, systems for dispatching. You know, when you have a distributed team, that’s the fancy way of saying you have truck on the road. When you have a distributed team, like, I have, you need to have a method for dispatching, a communicating team based method. So, I use Campfire Trap for that. That’s something that I learned out of the web development industry. We build our own website for managing our customer relationships. So, tracking all of our data an all that. But, you know, there’s kind of two different answers. There’s an answer on what I’ve done and all the systems that I have, which is extremely deep list. And then, there’s the question of what do you do if you don’t really have any systems for anything? If you don’t have any system for anything, start with book keeping and account management, customer management. You know, get something, like, FreshBooks. Sign up for an account with FreshBooks. It’s very, very inexpensive and it’ll help you keep your books and keep track of things, keep track of your billing, collect credit cards, all of those types things that are cool to do in a small business. Then, make sure that you’re, you know, managing your social media presence. I use…what they call Buffer to be able to distribute social media messages and marketing out there. I could just go on and on. So, I guess I shouldn’t have just start answering. I should have asked Daniel, what would you like? What kind of systems would you like to know about?
[Daniel Bowling] Well, first I want to hear what you use in your everyday business but then, you answered my second question. I was gonna say, where would somebody start out if they have no systems?
[Bryan Orr] Yeah. So, I answered that. So, now what?
[Daniel Bowling] Tell us what you use. Do you use QuickBooks, do you use FreshBooks?
[Bryan Orr] Okay, we use. Alright, we use QuickBooks but that’s because we’re at the stage where we have a full time accountant and a full time assistant book keeper. So, you know…when you’re at that stage, then, QuickBooks make sense. But if you…if it’s you and a couple of employees, then, FreshBooks is the way to go. Like, there’s just no question. You can even use ZenPayroll…connects with FreshBooks. So, you can even do your payroll as well fairly easily using essentially the same platform. It’s just designed for someone who doesn’t have time to figure out a bunch of stuff. They’re simplified and it makes it really easy to do billing, and account receivable and all tha kind of stuff. It gives you reminders. You could do a mobile off an app. So, that would definitely be what I would suggest to somebody who is just starting out. And make sure that you get your, you now, processing, you know, your credit card processing, whether using Square or PayPal here. Whatever you’re using, just make sure that it’s consistent. You know how to use it. And answer all those…Just get all those questions that customers ask about. Get those answered, you know. So, make sure your invoices look professional and you get it to them on time, making sure your proposals look professional and you get it to them on time, and they don’t have to be waiting around to hear back from you, you know, that sorts of things.
[Daniel Bowling] I love FreshBooks. And I got a confession to make. Honestly, I was helping out a couple of others…small businesses that I know and they’re trying to keep track of their pricings that they’re giving through just saved emails or written notes, and all those stuff. I’m, like, come on, you got to have a system. And then, I realized I kinda do the same thing. So, then, I went and signed up for FreshBooks and I love it.
[Bryan Orr] Yeah, it’s really, it’s really nice. I use it for my Brian Orr video, which is, you know, where I help people out with their social media, whatever. I use FreshBooks for that and I really like it. So, I do have personal experience with it.
[Daniel Bowling] Yeah, I’m gonna a whole episode on FreshBooks. I wonder if I can get somebody on…from FreshBooks to talk about it? That would be awesome.
[Bryan Orr] Yeah, that would be cool. Yeah, I’d listen to that one. I’m not gonna listen to this one because the guy who is talking on this one is a total doofus. But if you get the FreshBooks people on, I would definitely listen to that one.
[Daniel Bowling] Owh, yeah. But this episode tells people, like, what I don’t wanna have happen for the rest of the episodes
[Bryan Orr] Right, exactly. Well, it just gives you kind of a context. That’s good.
[Daniel Bowling] Hey, you’ll never hear another episode, like, this one. So, please listen.
[Bryan Orr] Right, absolutely.
[Daniel Bowling] So, outside what we’ve already talked about. Is there any other resources, apps, websites or services that you recommend?
[Bryan Orr] Yea, I’m gonna…this is a do as. I say, not as I do. I would suggest if you’re really looking into processes and you wanna start doing team communication. So, if it’s just more than just you. So, I would say if you have three plus employees, I’m looking at Slack. Slack is just the coolest app ever. We started using 37 signals product, which are Basecamp and Campfire years ago before Slack was created. And so, it’s difficult to make to change. But if I was starting a business today and I have more than a couple of employees, I would definitely start using Slack. Because it’s just a great way to share files, to collaborate on things. They have built in, you can see basically, you can have your own company chat rooms. And it’s just for collaboration and being able to keep everything in one place. It’s just great. Email is, like, the worst way of communicating. It’s just the defacto method that everyone uses because it’s been around for years. But there’s nothing worse than trying to find that email, you know? Whereas with Slack, if you’re communicating via that, you can search your entire communication history throughout the entire organization, whether it was you who did it or whether it was one of your staff members who did it. Lets just say, you know, you have a salesman and he sends out a proposal but now he’s on vacation. And normally, that would be only on his email. Well, now, if he did it…if he did everything via Slack and puts everything there, you can find everything he did in that message. So, it’s just really great.
[Daniel Bowling] That’s great. I’m gonna check it out to try to keep my podcast and everything, even my offline business, in order. I have a virtual assistant, which I’ve been struggling trying how to communicate with her. How do you spell Slack?
[Bryan Orr] S-L-A-C-K
[Daniel Bowling] Slack
[Bryan Orr] Yeah
[Daniel Bowling] That sounds, like, a spelling bee
[Bryan Orr] It was really…it was really complex. It’s a tough one
[Daniel Bowling] Can you use it in a sentence?
[Bryan Orr] I before [inaudible] Slack
[Daniel Bowling] Hey, yeah, great job. Well, it sounds silly but some of us, creatives, can barely spell but we can build the world.
[Bryan Orr] Uhum. Absolutely I can’t spell. I mean, it’s ridiculous. I have my wife proofread everything now. Was actually getting to the point where when I write articles, I pretty much just let her write them. And then, I’m, like, that looks great, honey…good job
[Daniel Bowling] I hope entrepreneur.com is not listening to this
[Bryan Orr] Hey, hey, hey, yea (Mumble) No, actually I write every single thing that I do. Like, I don’t even…I don’t even have anybody proofread it. I’m just, like, I’m dead on. Absolutely. I was just joking about that last part
[Daniel Bowling] I just put the pen to the paper and it spews out of me
[Bryan Orr] I just vomit forth beautiful words in linguistic prose
[Daniel Bowling] I would stand by that. I would say that when I think Brian Orr, I definitely think word, vomit
[Bryan Orr] I, I thank you Daniel. I do appreciate that. I do have to say that one of your blog post…I’m gonna say which, has been one of the most interesting and influential in my entire life. I think you know what I’m talking about. We’ll just leave it there.
[Daniel Bowling] Oh, well, it was a…I’ll even comment on that. It was a huge rant, which I did take down because I didn’t want it to be who I’m portraying myself as but definitely got a lot of views by ranting about a tree service that did me wrong.
[Bryan Orr] It was a good time.
[Daniel Bowling] Glad you enjoyed it.
[Bryan Orr] I did. It’s the kind of thing I’d never write but I was so proud of you for doing it. And I’m proud to call you my 37th best friend…online
[Daniel Bowling] 37, Man, I used to be 38. Something happened to somebody
[Bryan Orr] Yeah. Well, you had me on your podcast. So, there’s that. I’m sorry
[Daniel Bowling] Oh..
[Bryan Orr] I’m totally…I’m totally getting off…off the subject here…of business value that I just wanna drop all over the place
[Daniel Bowling] Hey, we’ve already dropped a bunch all over the place. So…
[Bryan Orr] Okay…
[Daniel Bowling] We’re real people
[Bryan Orr] I’m not. I’m actually a droid
[Daniel Bowling] Half…you got to be partially real person
[Bryan Orr] Yea, well, we’ll get into that later
[Daniel Bowling] Oh, yeah. And then, tell me about…before I let you go…Mantastic Voyage
[Bryan Orr] Oh, boy. Mantastic Voyage was essentially…my brother and I deciding that we wanted to do a podcast that wasn’t so serious. If you listen to, you know, my WOW Small Business Podcast, it’s very…it’s pretty…I mean, I shouldn’t say it’s very serious. It’s not serious for a business podcast but it didn’t represent my voice as well as I would have liked to do. And so, I wanted to just have an opportunity for my brother and I to do our Woody Banter and talk to other men who have interesting stories and things. So, Mantastic Voyage has no form other than that. Its men who are going someplace in their lives but who don’t take themselves too seriously. And so, we had a lot of fun via the Facebook group and get to goof around there. And then, the podcast, where we just sort of pick topics and go off about it
[Daniel Bowling] Very good. This will go on great with this next segment that I’m consider calling “Go Plug Yourself”
[Bryan Orr] Okay
[Daniel Bowling] It’s where you can shamelessly go plug anything that you’re working on, where people can find you and just tell us where we can find you
[Bryan Orr] Okay. So, I thought I just did that. So, you’re asking me to do that now?
[Daniel Bowling] Beyond that. I mean, that…that’s one…site. But you have multiple.
[Bryan Orr] Yeah, so…I have a website…SuperHotDadof8.inc. Just kidding. No, it’s BryanOrr.com, which is Bryan with a “y”Orr.com. I’m gonna do a rework of that because currently my brand, if you will, is primarily tailored towards working with small businesses, to help them with their business lives. But I’m actually leaning way more into podcasting now. I’m gonna be launching a new podcast called Narrative within the next 30 days that may actually supplant Mantastic Voyage. And I’m really committing myself to the narrative form of podcasting. It’s something that I really, really enjoy. And so, that’s, that’s where BryanOrr.com is gonna go more in that direction, embracing my true art, which is podcasting as you can tell here with my great vocal talents. So, look for that in the future. And then, you can check me out on iTunes by searching for Mantastic Voyage or WOW Small Business
[Daniel Bowling] Nothing to sell to us today?
[Bryan Orr] Naaa…that’s the kind of funny thing is that, everybody talks about that. If you’re gonna have an online presence, you first have to know what you’re going to sell. It’s, like, you know what? I sell fixing air conditioners. So, if you’re not in the Greater Orlando area, yeah, too bad. Other than that, I just have fun. Eventually, I’ll probably sell something. I’m working on a book right now. So, that would be for sale at some point. But for now, I’m just doing stuff like this. It’s just…it’s just a blast…a blasty blast, as we say…
[Daniel Bowling] Well, I’d love to have you back on here. I don’t know if my listeners would but, you know, it’s my show.
[Bryan Orr] Oh, right, right. Well, you… Listeners? Which listener is that? My wife would probably listen, your mother might listen but other than that…
[Daniel Bowling] Hi mom…I’ll ask her if she wants you back on…
[Bryan Orr] Okay
[Daniel Bowling] If she’s not, like, extremely offended or feels so dirty that she lets you back on
[Bryan Orr] Right, right, right, right. I’ll refrain from any jokes related to this subject. We’ll just move on
[Daniel Bowling] Next time, we’ll be serious
[Bryan Orr] Yeah, yeah, yeah
[Daniel Bowling] Thank you so much for joining me, Bryan
[Bryan Orr] Thank you Daniel. It’s been a wonderful time and we’ll talk more sometime.
[Daniel Bowling] I look forward to it.
[Bryan Orr] Alright, see you
[Daniel Bowling] And we’re back.
I know there’s a lot of joking going on there but I really do look at Bryan as an expert when it comes to building a successful business and having systems in place that allows him to step out and go to, lets say, Texas for Podcast Movement and still make money while he’s gone. I know we talked a lot of things in our time together and we really broke down our businesses and what we want for our future and it was a really an eye opening experience for me. One thing that really stood out when I was talking to Bryan, was, he looked at me and said, I’m still making money while I’m gone…is that not passive income? I had to think about it for a second. Passive income is a really hot topic now these days when it comes to, like, online business. Everybody wants to build passive income stream that allows them to do whatever they want to do. What if you already have a business in place that can become your passive income stream? You could actually step away from your business and it’ll still run without you. There are such things as vacations and sick days, when you set it up in a way that you’re not the only thing that keeps the business going. And that’s why I wanna keep talking to people, like, Bryan. So, we can figure out what that system is and how do we get that to work for our businesses because I know it’s different for everybody. And it sounds, like, Bryan really has it figured out. So, as I said before, I really would not be surprised if I have Bryan back on here. I might be a little surprised if he agrees to it. But I would be more than happy to have him back on here. That’s what I should say. So, that’s all that I have for you today in this episode. If you wanna join the conversation, if you wanna be a part of the movement, known as Smart Tradesmen, then go over to SmartTradesmen.com/Mastermind and hear all about what we have going on. There has been a conversation started and you need to be a part of it. So, until next time, good luck in everything that you do.
I’ll see you in the next episode. See ya